Their Challenge
Our relationship with Clearview Energy began over a decade ago, but at first we were only responsible for creative and some web development. In 2020, that all changed and we took on all paid media. At the time, their cost per acquisition was a staggering $339. The target was less than $100, as other digital entry points averaged around $80. The client’s objective: to reduce costs and spending, while maintaining the same number of new customers.
Our Solution
We dove in head first, tackling a variety of different platforms and problems. We optimized and cleaned up their paid media, optimized and completely rebuilt the site for improved SEO, optimized all media campaigns, optimized creative, performed a competitive analysis, and mined for (then implemented) rich, relevant keywords. Later, we expanded into new territories, like email drip campaigns.
Results
Within months, we went from the $339 CPA to a much more sustainable $60. And the success has continued into 2024, where we’re enjoying a $45 CPA.
$
339
starting cpa
$
60
2020 cpa
$
45
2024 cpa
Let's Work Together
Whether you want to generate more leads or become a summer intern, we're here to talk. Though, to be fair, we're even better at listening.