Their Challenge
Once upon a time, pain clinics were seen as just doc-in-the-box, injured-on-the-job, one-and-done operations. Now, however, pain doctors are finally receiving the respect they deserve. And competition has never been more fierce. So how do you stand out in an environment where every pain clinic seems to offer the same kinds of services? That's the challenge Pain Specialists of America (PSA) came to us with.
Our Solution
Along with strategically placed ads on Google and the Meta network, we created email campaigns that boasted our range of services and educated patients on their treatment options. Plus, we created campaigns highlighting some of our patients' success stories. After all, who better to tout our good work than the patients?
Results
After the first month of raising brand awareness, we enjoyed a modest second month of conversions. Over the next two months, however, that number would more than quadruple. And it wasn't just conversions. Throughout that time, we also saw a sharp increase in click-thru rates, while our cost per conversion, cost per 1000 impressions, and cost per click all dropped, We acheived this by retargeting web visitors from our Google campaigns and targeting our demographic groups. It felt good to be the hot spot in a very hot spot.
52
%
Open Rate
3
%
CLICK-THROUGH RATE
47
%
CONVERSION BOOST
Let's Work Together
Whether you want to generate more leads or become a summer intern, we're here to talk. Though, to be fair, we're even better at listening.